It’s really weird designing your own website. You are hyper critical of everything you say and design and intensely aware that it has to be the best thing you’ve ever done. It has to be a benchmark and has to reflect the very best of everything you do...No pressure then!
The flip side is it’s an amazing blank canvas, no clients with strong opinions and it’s a fantastic opportunity to do what you do best, create something that perfectly embodies the personality of the company. If you love design it’s the dream project really. Here's the new home page...
Creating the new site has been a great chance once again to rationalise and enhance the strategic process we go through. This is evolving all the time with our experiences. We develop our processes every day to create better end results but we rarely stand back and look at the approach that got us there... when it’s at the very heart of what we do. Cataloguing this is expressing who we are. It’s really exciting how systematic and scientific it actually is creating a brand that works. Here's a peek at the science behind our brand...
Updating the site is also a great project because all our stories are about creating new brands and injecting new vigour into existing ones. This gives us great content to work with. It’s quite pioneering and exciting.
The people that make up who we are all really creative, so the by product is a quite interesting bunch of characters inhabiting a unique environment. We think we are interesting anyway!
You’re all obviously dying to see the new site now, but it’s a long process though so don’t expect the finished article in the next couple of days...or weeks... maybe three / four weeks? ish...ha ha
Steve Oakey
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