Design Zat Works!

Efficient German design from the Bauhaus (school of design 1919-1933) has had a massive impact on the modern world. Famous for purely functional designs that could be mass produced, always void of any emotion or ornamentation. Sounds boring... but it‘s why today we don’t get lost in airports and the signage below doesn’t have bells on.

(above) DIN :The official EWYE font, born out of the German Railway system. Pure function!

The point is... Good design looks how it does, because it’s doing its job ...and the Germans knew it!

Good design simply solves a problem and does its job. Great design can go further by creating an emotional response that inspires us, makes us smile and say ‘I love that!’.

We're great at injecting personality into brands and engaging customers... we call it adding value.

It's great to make design more engaging and 'human'. Sometimes an emotional response isn't part of the design brief, but it can be accidentally added later if people really love your product enough - see how we turned the VW beetle into a symbol of peace - after Hitler made it!

Function from the Führer VS 60's love bug and new Beetle with dashboard mounted hippy flower vase as standard!

The VolksWagen (People’s Car) Beetle was designed for the common man, affordable transportation from Hitler - thanks Adolf!

Love it or hate it... who cares, it’s the most-manufactured car of all time - FACT!

It’s popularity is thanks to how amazingly simply it works. It’s lovable curves are essential for feeding the engine with cool air. You don't have to put any water in it and you can perform roadside maintenance yourself (if you’re a 1930’s common man). The public could even collect stamps that would eventually pay for the car, how’s that for a loyalty card!

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Morgan Musselle