I was in Ikea at the weekend and I couldn’t help but buy loads of stuff I didn’t need from the food shop because the packaging was so good. This styling has been around for a while but great design is timeless. I've seen examples of it before in design press, but when you actually see it you really want to get a hold of it.
When you can reduce something down to it’s most simple form and still communicate it’s core values you have created something special. It’s simplicity is so refreshing. It is so honest, and honesty is really appetising in food retail.
I didn’t look at the price because I trusted it. I don’t know if I’ll like any of it, but who cares! It looks great sitting on my shelves and in my fridge. It stands out against everything.
It even has a sense of humour. Check out the ring pull on the Sardines…
While you’re on these guys site check out their Ohmine Sake packaging. Lovely stuff!
Steve Oakey
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