Recently we were lucky enough to work at New Broadcasting House, the new home to all things BBC Radio in London, we developed a branded package for their new restaurant and café, which gave us an interesting insight to the BBC and it’s inner workings.
This lead me to reflect on the BBC National Radio Station identities. I’ve always admired a lot of BBC’s design output including the now iconic circle themed display idents:
BBC ONE circle idents.
Looking at the old identities as a group, they really were a confusion of designs being created at different times by different teams with different agendas. There wasn’t a common voice at all.
The new designs have far more structure.
The BBC Radio mark is now placed firmly on the top left in a consistent position. The station’s individual idents are all in circles, providing consistency with the TV idents mentioned above.
The individuality of each station however comes with the treatment of the numeric, casting an aspect of its personality or purpose. Some are clever, some subtle and others are just pleasing to the eye 3, 4 and 7 being my personal favorite’s with the clef, speech mark and smile on each summing up the stations primary objective.
These identities, old and new serve to demonstrate how important design, branding and consistency is across a manufacturers’ or service providers’ range of products, be it food packaging or portfolio of investment products online literature. A fact we are very aware of and consider everyday in our work here at Eat with Your Eyes.
If you need help in any of these areas, you know where we are!
Jason Beeby
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