FOOD REVOLUTION DAY – MAY 19TH

The food revolution scheme has been doing the rounds for a few years now, through the tireless efforts of TV chef Jamie Oliver’s mission to counter obesity in the US and his revolutionary work in the UK with our children’s school meals. The ambitious scheme has even got itself onto the calendar with Food Revolution Day, on 19^th May.

I think the whole idea has really come on leaps and bounds. I loved the US based TV show, with Jamie going into schools educating kids through cooking classes and focus groups. A lot of kids had real heart-felt stories about their family members dying young with diabetes - one girl who had diabetes was only 13 years old!

From a marketing and design perspective though, I love the ‘clenched fist salute’, used quite frequently in design arenas for various uses. It’s a symbolic yet simple image of strength and defiance. The vibrant Japanese style background stripes are striking and instantly grab your attention. The stamped veg also add colour to an otherwise 2 colour style. It’s all been put together very well! 

If there is one thing I hope for (other than world peace and the usual stuff) is that Jamie’s Food Revolution can go on for a little while longer yet, until the food culture is instilled in our own eating patterns and thus enhancing our lives and our food experiences – VIVA FRD!

Paolo Ventrone