Food Sells

Now I may be showing my age here, but back in the day everything from cars to chocolate bars were being sold with some oozing sexual undertone.



But gone are the days of a seductively bitten chocolate bar or a bikini clad girl draped over a bonnet. Food is the new sex that sells. Car manufactuars are making cars out of cakes in the television adverts, rather then showing their latest gas guzzler speeding round a coastal road driven by some chiseled chin Lothario, accompanied by a panting, pout lipped companion.



Even the press adverts extol the benefits of writing on fruit, rather then displaying the retaining skills of their models bikini. But this shift isn’t just the provenance of the motor industry, even the media are using food to capture their audiences attention with this latest advert from Sky.

So why this shift? I think it’s because food appeals, it makes your mouth water! Food can offer an experience that is achievable to everyone. It’s one of the reasons I enjoy working here so much, we understand the power of the food experience.

Steve Humber